Chapter 1 of 4: Before
Great products, hard to find
Smith3D runs a WooCommerce store with a strong product range, backed by a team that really knows 3D printing. But that knowledge wasn't showing up online, and their search visibility didn't match their place in the market.
What was holding them back
- The product catalogue wasn't set up for search.
- Their expertise didn't come through on the page.
- Complex product details were hard to scan.
- Their visibility online didn't match their standing in the market.
Chapter 2 of 4: What we did
Three pieces of work, done together
Each one on its own helps a little. Together, they gave search engines and shoppers the same clear picture of what Smith3D offers.
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Fix the foundations
So search engines can find and understand every product.
- A clearer site structure for discovering products
- Better links between related pages
- A stronger technical base
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Show the expertise
So the pages answer what buyers are actually asking.
- A consistent layout for product information
- Educational guides
- Fuller category pages
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Make it easy to browse
So visitors who arrive can find what they came for.
- Simpler navigation
- Products that are easier to find
- Smoother paths from browsing to buying
