How We Work Together
We combine project-focused collaboration with deep expertise to deliver practical solutions that actually work.
Our approach prioritizes impact over instructions, sustainable results over quick wins, and continuous learning over rigid processes.
Our Collaborative Approach
Project-Focused Squads
Work centers on specific client goals. Small, cross-functional teams collaborate efficiently to deliver outcomes, not just outputs.
Direct Communication
We encourage open dialogue across projects and disciplines. Influence comes from expertise and contribution, not hierarchy.
Deep Functional Expertise
Everyone has core strengths with deep expertise, while collaborating across disciplines for well-rounded solutions.
How We Deliver Value
Impact Over Instructions
We focus on outcomes, not just following processes. Every team member asks: "What creates the biggest positive difference for our client right now?" This approach means we're always aligned with what truly matters for business success.
Deliver, Learn, Adapt
We break down work into manageable pieces, deliver consistently, and adjust based on feedback. This ensures clients see progress quickly while we continuously refine our approach based on real-world results.
AI-Enhanced, Human-Guided
We use AI for efficiency in drafts, analysis, and automation, but always with human judgment, validation, and strategic thinking. The technology amplifies our expertise. It doesn't replace the critical thinking that drives results.
Growth Through Impact
How We Grow Here
Growth means increasing positive impact, not climbing a predefined hierarchy. We develop people with deep expertise in their core area and broad understanding of related fields.
The People Behind The Approach
Our collaborative approach is powered by people who bring both deep expertise and genuine commitment to client success. Each team member contributes unique skills while working together toward shared outcomes.
Woo Kin Wai
Founder
Kin Wai helps startups and SMEs grow through practical tech and marketing solutions that actually fit their business. As Founder of Tiny Edges, he brings over a decade of experience in technology and business strategy, focusing on sustainable growth over quick fixes.
Lim Yen Wern
UI/UX Designer
Yen Wern is a UI/UX Designer with over 11 years of experience in design and front-end development. She brings extensive expertise in user interface design, brand management, and creating engaging digital experiences across various industries.
Hew Chin Hui
Software Engineer
Chin Hui is a Software Engineer with 5+ years of experience in full-stack development, specializing in PHP, Laravel, and server-side web applications. She focuses on building practical solutions that deliver real business value.
Want to Know More About Our Company?
Learn about our founding story, mission, and the principles that guide everything we do.
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